The Five Ms of Social CRM, Part 2

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To find the first part of this post, check out yesterday's post. Middleware Brands use middleware to automate work flows and apply business rules to events from the social Web. Also, if your brand wants to make things happen (book events, process returns) across multiple systems, middleware is going to be a… More»

Social Web Tutorials In 2009 So Far

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2009 has begun with a bang, and I’ve especially seen some great tutorials (most likely written over the long holiday break). Here’s a round-up of some of the great stuff I’ve come across in the last few weeks. While this linkage is not really appropriate for entry-level strategists, marketers who… More»

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