The Social Customer

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers.

The Social Customer presents the next wave of social media strategy that all companies must adopt if they wish to find success in the future.

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There Is No Secret Sauce - Your Strategic Guide to Social Media

In this newly released third edition of the book, learn how to convince your organization that they need a strategy, around the social customer, and prove your ROI from it. Purchase it now.

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What happened to the Metzbox?

Missing the Metzbox? We explain where it went in this post on the Metz Mash, and how you can still access 90% of the content!

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#1 Amazon Internet Marketing, #1 Amazon Customer Service, #2 Amazon Marketing #2 Amazon Advertising

If you'd like a free copy of chapter 11 or a 30-minute download from the book, click here.

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The Social Concept Case Studies

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MacMillan/Farrar, Straus & Giroux

MacMillan/Farrar, Straus & Giroux

The social concept designs the first social web strategy for new book by Pulitzer-Prize winning NY Times Columnist Thomas L. Friedman and his publisher, Farrar, Straus & Giroux.

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Mighty Leaf Tea

Mighty Leaf Tea

The social concept makes a tea brand the #1 tea on the social web, in under six months. Web traffic increased 15%, year-over-year.

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Pirate’s Booty

Pirate’s Booty

The social concept creates a holistic social media sentiment evaluation model for a cutting-edge consumer private equity firm looking to make a big investment.

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