The Purple Sweater Problem: Social Supply Re-Allocation

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DYNAMIC SOCIAL SUPPLY REALLOCATION (NUMBER 11) What Is It? This is where we begin to explore the notion of the “social supply chain.” The idea is that brands will be able to reallocate products that are in the supply chain, dynamically, based on customer conversations on the social Web. I call it the… More»

Which Brands Became Social Objects and Why

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Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»

Why Nike Left The U.S. Chamber Board and What Needs To Happen Next

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Following on the heels of PG&E and Exelon announcements, Nike, at investor request, has left the U.S. Chamber of Commerce Board of advisors. We’ve been working with footwear brands for about a year now, and we don’t take it lightly when an industry-leading $18B Fortune 500 giant (who… More»

Social Media & Distributed Commerce For Apparel Brands

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Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»

So, you have Facebook fans: Now What?

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My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While… More»

What Can A Shoe Brand Do On The Social Web, Post-Zappos?

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When you work with shoe brands on the social web, you kind of have to look at Zappos as somewhat of a benchmark, in that they were the first company in the space to go near the social web. They’re a pretty big company now, and they sell a hell… More»

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