Webinar: How do you Scale Personal Engagement?

How do companies reconcile the need for engagement in customer service with the necessity to market themselves on a large scale? Join Adam Metz, Randy Cohen and Social Media Today to discuss the challenge of scaling both marketing and customer service with engagement in mind:

• How do automated marketing and personal customer outreach avoid stepping on one another’s toes?
• If automated marketing is seen as impersonal, does personal customer engagement offset the effect, and can it scale as well in order to keep up?
• Can automated marketing systems embrace and help scale the personal engagement factor?
• Is there a middle ground of smarter marketing automation and more automated customer engagement?

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The 2012 Marketo User Summit

In 2012, one conference will bring together the brightest minds in marketing and sales. One conference will deliver the strategic guidance, best practices and detailed tips you need to crank up your company’s revenue engine. One conference will give you the skills to rise above the choppy economy for unprecedented marketing performance and revenue growth.

May 22-24, 2012

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Webinar: The Social Customer's Buy Cycle

Join #1 Best-selling Amazon authors Adam Metz (The Social Customer), Skip Miller (ProActive Selling, etc.), and The Customer Collective content curator Paul Simon as we diagram the cycle of buying behavior used by the Social Customer.

Here’s what you’ll learn from this webinar:

1. The Art of the Social Sale
2. What to do if your sales manager won’t buy you “social sales” technology
3. What technology you’ll need to do social selling

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Business Convention & Expo Of The Deaf, San Diego

This session is tentatively scheduled for 10/25, but it may be moved to 10/26 or 10/27.

There will be 3 workshops:

1. Social Media & Profitability
2. The ROI of Social Media
3. The Social Customer

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