Why We're Getting Certified By Salesforce
Yes, you read that right. Next week, I'm going down to Salesforce's San Mateo office for the week to take my "ADM201":http://www.google.com/url?sa=t&source=web&ct=res&cd=2&ved=0CBQQFjAB&url=http%3A%2F%2Fwww.salesforce.com%2Fassets%2Fpdf%2Fdatasheets%2FDS_ADM201.pdf&ei=j59US_DWOZOuswPA4MH-Bw&usg=AFQjCNFG5tV116Cvcs5rOE0-CPFvvHWGUw&sig2=es4WXjf9HBP0ldSj-dzRAQ training course and exam. The reason we're doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands. Although we work with multiple social customer relationship management brands (big ones like OracleCRM all the way down to "bite-size" platforms like 37Signals), we feel that the relationship between Salesforce and small/medium business is truly going to be a special one, in 2010. Between their recent announcement of the innovative Chatter product (embedded below) and their pricing, which is pretty workable for smaller brands, we're really excited to make this our first software partnership. The long-term goal here, is to align the social concept with our favorite partners on the "Salesforce platform":http://sites.force.com/appexchange/home , like Vertical Response, Exact Target and Eloqua, to create soup-to-nuts marketing and business intelligence solutions for small and medium-sized companies. We're also going to be working with our customer development partners like "ForceBrain":http://www.forcebrain.com/ to enable our clients to develop mind-blowing custom applications, tailored specifically to fit the needs of their vertical. The long-term goal is to keep ascending the "training ladder" with brands like Salesforce, to deliver interventionist knowledge transfer to our clients.
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