Posted at 01:15PM in real estate • Permalink • No Comments
July 28, 2009
We don’t usually get asked to speak at real estate conferences. The reason for this is simple. My firm is a strategic consulting firm that helps management teams transition social technologies into their brands marketing and operations functions. There aren’t a lot of real estate brands that have fully embraced…
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Posted at 07:50AM in inactives,
lifestyle,
off-line,
social graph,
social media • Permalink • No Comments
July 21, 2009
In my last post , I mentioned how I especially liked the techniques of embracing press negativity while bringing in new and/or “offline” (inactives ) users and customers. For some reason that struck a chord with many readers and I received numerous questions and requests for more ideas on…
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