How Netflix Always Brings You Crawling Back

Posted at 11:00AM in , PermalinkNo Comments

I promise, gentle readers, I won’t waste your time with a Netflix advertisement. This is truly a teachable moment, complete with vocabulary words, highlighted in boldface type. I am a sucker for two things in an Internet-delivered service: (1) good UI/UX (user interface/user experience) and (2) truly honest workflows that deliver… More»

Social Web Tutorials In 2009 So Far

Posted at 11:44AM in , , , PermalinkNo Comments

2009 has begun with a bang, and I’ve especially seen some great tutorials (most likely written over the long holiday break). Here’s a round-up of some of the great stuff I’ve come across in the last few weeks. While this linkage is not really appropriate for entry-level strategists, marketers who… More»

What Can A Shoe Brand Do On The Social Web, Post-Zappos?

Posted at 07:50PM in , Permalink2 Comments

When you work with shoe brands on the social web, you kind of have to look at Zappos as somewhat of a benchmark, in that they were the first company in the space to go near the social web. They’re a pretty big company now, and they sell a hell… More»

Most Popular Posts of 2008

Posted at 02:15PM • PermalinkNo Comments

I’m not usually a fan of talking about my most “popular” posts, simply because when I write them, I feel that they’re all pretty consistent in quality. Oddly enough, my music posts are among the most popular posts. Maybe it’s because I used to be a music journalist back in… More»

Beginning My Fourth Year As A Brand Strategist

Posted at 12:02PM in , PermalinkNo Comments

I tried to take a one-day media fast yesterday, and aside from looking at Digg and reddit a little bit, I was basically able to do it. I have so much information coming at me, so frequently that I need to do that every so often. I didn’t even… More»

Search the Blog Archives

Recent Articles

Writing Your Social Strategy

Posted at 09:05AM in , , , , , , Permalink1 Comment

Ed. note: This is part of a series of excerpts…  

Choosing Your Social Management Team

Posted at 09:05AM in , , , , , PermalinkNo Comments

Ed. note: This is part of a series of excerpts…  

Social Media Strategy 101

Posted at 09:05AM in , , , , , , , , PermalinkNo Comments

Ed. note: This is part of a series of excerpts…  

Metz Methodology Explained

Posted at 09:05AM in , , , , , , PermalinkNo Comments

Ed. note: This is part of a series of excerpts…  

LocalsLikeUs's Neej Gore Breaks Down How Local Business Can Successfully Leverage SMS

Posted at 10:00AM in , , PermalinkNo Comments

Yesterday, we ran the first part of an insightful 2-part…