Over the last year and a half, we've been asked repeatedly by clients and prospects if there was a quick way to "dip their toes" into the social web, without, well, spending a ton of money. At first, we were kind of stumped. Aside from taking brief workshops,… More»
One of the panels that I was most looking forward to at Supernova was Privacy and the Social Web. Led by moderator Kraig Baker (Davis Wright Tremaine), the panel examined a series of issues that enterprise brands (and individuals) must confront, as social technologies become increasingly ubiquitous. Tiger Woods’… More»
I’m privileged to have been asked to join the Supernova Conference for the second time. This conference is squarely focused on the intersection of technology and innovation, and where the business world will be 10 and 20 years from now. Supernova isn’t so much a conference for networking, but… More»
We here at the social concept would not be the same bunch of crazy, smart free-thinkers without the influence of Jim Henson's Muppets. As we take a day (and take a break to give thanks), let's all remember to unplug, have fun, be silly and remember what (and… More»
Last week was a big week on the social web, especially for large consumer brands. Last Friday, 72 hours after the announcement of Salesforce’s groundbreaking "Chatter":http://thesocialconcept.com/metzmash/salesforce-launches-chatter-full-scale-social-media-for-smbenterprise product (in-house social customer management for SMB/enterprise), Twitter COO Dick Costolo "announced":http://scobleizer.com/2009/11/20/twitter-to-turn-on-advertising-you-will-love-heres-how-supertweet/ that Twitter will turn on an advertising model. According to "TechCrunch":http://www.techcrunch.com/2009/11/20/twitter-ads/… More»
I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»
If Pink Floyd ran an enterprise software company, it would be Salesforce. If Pink Floyd’s crazed fans ran a social sales and customer service platform, it probably look something like Salesforce Chatter. At about 11:30 a.m. this morning, Salesforce founder and CEO Marc Benioff announced Chatter, a social collaboration platform.… More»
Here’s a solid mix of analysts, bloggers, brands, and software stakeholders that we’ve been jamming with on Twitter since the Dreamforce Conference began yesterday. Follow them to stay on top of all of the killer sessions and meetings at the conference. 1. DestinationCRM 2. thekenyeung 3. marcbenioff 4. lager 5. marcusnelson 6. rgreenburg 7. Chili_The_Dog (My neighbor… More»
It's a bold claim, I know. The social concept is the Def Leppard of management consulting. Say what you will. You know it's true. We have substantiated four points below to demonstrate how we have achieved competency at this level of "rock". It hit me a few nights ago… More»
If you want to shadow me and basically attend every session that I attend at the Salesforce Dreamforce conference, my itinerary is here . Expect a ton of courses on social media integration and computer telephony integration (CTI), aimed squarely at consumer brands.
Social Media Links