Social Media Strategy 101

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Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment begins Chapter 13: Social CRM Strategy. Adam discusses the importance of a social media management system. Now that… More»

Minding Your Own Business

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Minding your own business is really hard. It’s hard, when you’re at a party, and you hear about someone who’s doing something “wrong” in their life, to not give advice, and tell them what they should do about it. (One of my worst character flaws, for sure). It’s really hard, when… More»

What CMOs & COOs Need To Know About "Hub & Spoke"

Posted at 09:49AM in , , Permalink1 Comment

About five weeks ago, Jeremiah Owyang and the team at Forrester Research published a report recommending that companies organize their social technologies in a “hub and spoke” model. This post attempts to merge that strategic recommendation with the best practices of systems theory. The Hub & Spoke methodology advocates a… More»

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