There are some Social CRM sales solutions in this chapter that will make you want to go out and start using them tomorrow. The cool thing is, you actually can do that. Take, for example, the Sales 2.0 software InsideView. If you really wanted to use it, you could put… More»
Christina and I went down to the Apple store last week. Her PC laptop is dying – she’s after the MacBook air. Me, I’m just sick of carrying a laptop, period. I picked up a great Jack Spade bag in Venice (similar to this one ), and it’s big enough… More»
I’ve been attending CRM conferences for three years, but I’m hardly a veteran in the space. I was, however, introduced to SugarCRM very early on by one of my very first consulting clients, Fred Schoeneman, over at Elmwood Realty & Investments , in Berkeley. What sold Fred on the product… More»
“The behavior that [a consumer brand like] Abercrombie wants is ‘who’s gonna want it where, by when’ If [they] don’t have that framework, then all of the social data is noise.” – Rich Blakeman, Miller Heiman About a year ago, I lost a consulting bid proposal that I made to a… More»
bq. "If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers _faster_," he said. Brett Queener is, admittedly, not the "guru" of social customer relationship management at Salesforce. He bestows that title on SVP Product Marketing Kraig Swensrud and "Chuck Ganapathi":http://www.linkedin.com/in/chuckganapathi… More»
“Sales 2.0 is still reactive – we need to go into a proactive mode.” – Gerhard Gschwandtner, Selling Power. The Sales 2.0 Conference kicked off its second and final day at the Four Seasons San Francisco today, with a rock-solid keynote by OracleCRM’s Mark Woollen . I’ve packed my Sales 2.0… More»
I’m about to head to Chinatown for an afternoon of chilling and reading, but before I take off, I wanted to share a quick reading list for what you’ll want to digest before heading over to the Sales 2.0 conference. If you can’t print out and read these bad boys… More»
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