March 27, 2012
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here.
This installment begins Chapter 13: Social CRM Strategy. Adam discusses the importance of a social media management system.
January 13, 2010
With Direct-To-Consumer Symposium (big wine conference) quickly coming, I have had dozens of conversations with our wine client and other alcohol-related brands about the challenges of direct outreach to customers on the social web. One of the biggest challenges they face is that they’re simply not legally allowed to give…