Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 10: Seamless Customer Experience. Adam goes upscale with the service model. VIP EXPERIENCE (NUMBER 22) What Is… More»
Ed. note: This is the fifth in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. Today, Adam continues the themes of social strategy, media consumption, and what it means to consult about them. Since… More»
Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»
I was pleasantly surprised to find a number of albums that I've never been able to find on Spotify and a few other services on Grooveshark tonight. I know - I'm a little late to the party, as Grooveshark has been around for 3+ years. It's a cool little service,… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
I hadn’t intended to write anything today, or tomorrow, for that matter. I’m on vacation in Santa Barbara, going to an old friend’s wedding. On my way to breakfast this morning, I was flipping through my feeds, and I noticed an article in Popdose saying that brilliant multi-instrumentalist Jay Bennett … More»
I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»
People often ask me what I listen to while I’m cranking out strategies, so here’s my list of albums that I typically listen to while cranking out client documents. These are truly the records that inspire big, passionate thinking, and ambitious, measurable strategies. Enjoy the linkage, and I hope that… More»
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