Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment is the start of Chapter 10: Seamless Customer Experience. Adam discusses something every company wants to say… More»
Ed. note: The following is a brief review of The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. This review comes from Kristy C. Cartier, who is Communications and Marketing Manager for the Association Management Group assigned to the Association of Hispanic Advertising… More»
A few months ago, we worked on a really fun project for a Southern California sports brand with Vain Media, a great L.A.-based app development shop, run by Steven Schkolne. Together, we researched a plan to get a client’s live sporting events on a streaming iPhone app. Since the project’s now live,… More»
Christina and I went down to the Apple store last week. Her PC laptop is dying – she’s after the MacBook air. Me, I’m just sick of carrying a laptop, period. I picked up a great Jack Spade bag in Venice (similar to this one ), and it’s big enough… More»
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
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