Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 2: The “How” and “Where” of Engagement and the Four Social Customer Scenarios. Adam discusses… More»
I first walked into a Starwood Aloft Hotel down in Charlotte, North Carolina, last summer. It struck me as a “85%” version of their 12-year-old Hotel W brand. Room count was smaller (typically 85-115), and the rooms appeared to be about 15% smaller. Fixtures (bath, paint, linens) seem to… More»
I first walked into a Starwood Aloft Hotel down in Charlotte, North Carolina, last summer. It struck me as a “85%” version of their 12-year-old Hotel W brand. Room count was smaller (typically 85-115), and the rooms appeared to be about 15% smaller. Fixtures (bath, paint, linens) seem to… More»
We’re pleased to announce that I will begin writing a column on social customer relationship management for the popular hospitality sales and marketing website eHotelier . The first column, a quiz on social customer readiness, will be published on October 5th, and articles and columns will appear about once monthly… More»
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