Posted at 02:27PM in alcohol,
beer,
ftc,
regulated brands,
social crm • Permalink • No Comments
January 13, 2010
With Direct-To-Consumer Symposium (big wine conference) quickly coming, I have had dozens of conversations with our wine client and other alcohol-related brands about the challenges of direct outreach to customers on the social web. One of the biggest challenges they face is that they’re simply not legally allowed to give…
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Posted at 10:16AM in business social,
ftc,
prediction,
social media • Permalink • No Comments
April 14, 2009
There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to…
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