Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment finishes up Chapter 10: Seamless Customer Experience. Adam shares some thoughts behind the concept of the 23… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»
You know this is a short history, so you won't have to buckle in for more than 350 words, here. I promise. I've seen a million blog posts on social this and social that - social retail, social giving, social ice cream - you name it. Well, here's a brief history… More»
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