Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 13: Social CRM Strategy. Adam lays out the creation of a social CRM strategy. Now that… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 13: Social CRM Strategy. Adam discusses the components of social CRM strategy, and looks at… More»
If you watch the TV show Mad Men, you can see the “old” way companies collaborated with their customers. In one episode Dr. Faye Miller, a consumer psychologist, ushers a group of secretaries into a conference room to discuss makeup and their “beauty routine”; Dr. Miller asks focused questions, and… More»
THE 10 COMMANDMENTS OF SOCIAL CRM I was reading a blog post the other day by Radian6’s Lauren Vargas (Director of Community) that gave a few solid best practices, and I realized that no one had yet written the 10 commandments of Social CRM. So, I’d like to run through them… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment completes the book's introduction, invokes the (other) F-word, and sets the tone for what you can expect… More»
Ed. note: This is the fifth in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. Today, Adam continues the themes of social strategy, media consumption, and what it means to consult about them. Since… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»
Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»
I met Tim Ferriss for the first time in late 2007, at the Supernova Conference, in some San Francisco hotel ballroom. I knew from the moment I had a beer with him that he and I would cross paths later in life. He and I have a lot in common… More»
I think it all started when I started buying kombucha by the case, and eating a lot more vegetarian food. Then, I started reading that Anthony Keidis biography, Scar Tissue , on my Kindle. I just don’t think I really want or need my iPhone anymore. My iPhone broke about… More»
*Socialbees, a Seattle-Based Facebook Services Firm, Becomes Exclusive Partner for the social concept Clients' Implementations on Facebook* SAN FRANCISCO, CA -- (Marketwire - January 19, 2010) - the social concept, the leading social customer management and social media strategy consulting firm for consumer brands, announced that it is forming… More»
When MetzMash launched nearly two and a half years ago, in Summer 2007, it was my third blog. I'd previously had a music blog, Megalomania (2003-2006) and a mobile technology blog, Viper Education (possibly my worst-named project, ever, even if the content was pretty good). The very first aggregator that… More»
So, the book proposal’s now in its final revision, and the chapter list is complete. This is my second book, and it’s about three times longer than There Is No Secret Sauce . The key difference between Volcano and Sauce is that the latter was written to convince brands to use… More»
This week marks a big change for METZ, as the company formally turns one year old, one week from Monday. We’re legally becoming a LLC (LLC), and Melissa is joining the team full-time as a strategy associate. Additionally, Jason has been doing more and more research and analysis… More»
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