Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 13: Social CRM Strategy. Adam discusses the components of social CRM strategy, and looks at… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 11: Metrics and Rationale. Adam reviews the history of the social Web, with a glimpse… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment begins Chapter 11: Metrics and Rationale. Adam begins to explain how to interpret your organization's needs for… More»
So now you’ve got the foundation of what you can do with Social CRM. In the next six chapters we’ll look over the “smaller,” more granular use cases, so you’ll understand the finer points of what your team can do with Social CRM. You’ll probably want to write all over… More»
THE 10 COMMANDMENTS OF SOCIAL CRM I was reading a blog post the other day by Radian6’s Lauren Vargas (Director of Community) that gave a few solid best practices, and I realized that no one had yet written the 10 commandments of Social CRM. So, I’d like to run through them… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»
Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»
You know this is a short history, so you won't have to buckle in for more than 350 words, here. I promise. I've seen a million blog posts on social this and social that - social retail, social giving, social ice cream - you name it. Well, here's a brief history… More»
I had an email chain with my dad, Phil Metz, a veteran management consultant (and now a VP-level solar energy executive), and here's what he had to say on the state of social business, in late 2010. Here's some super-sharp insight. Thanks, Dad. My impression -- definitely anecdotal but I'll… More»
We’re very excited to be attending JiveWorld this year, because it’s the big Social Business conference for enterprise-size brands. We’ll be filing dispatches from the conference here on our blog, as well as with CRM Magazine , and perhaps even with our friends at Selling Power . Here’s how I’d… More»
I get asked this question all the time: “Who should I follow in Social Customer Relationship Management (social CRM)?” So, I created a Twitter list, SocialCRMMasterminds . I took the name from Napoleon Hill’s “Think And Grow Rich,” from his master-mind group. Well, the other night, I took a moment to devise… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
What follows is an excerpt from our new eBook, The Metz Way: How To Run A Profitable, Debt-Free Social Business, Make Lots of Clients Crazy Happy, And Be A Total Lovecat Doing It “To find someone you love, you gotta be someone you love.” – ‘Concrete Bed’, Nada Surf [To download the entire… More»
Okay, so you want to go to Oracle’s OpenWorld conference, but you only want to get the “social” side of things? Follow this itinerary. You might want to at least grab a ticket , as discounts end this Friday. If you really want to check out most of these specialized… More»
Yesterday, some really crummy hackers got into the personal accounts of some of the Twitter founders. PR Week’s Aarti Shah (SF Bureau Chief) gave us a ring to talk about it. The scoop is here , and she also got the chance to check in with some real cool… More»
Why search all of the blogs to figure out how big and wide the social web really is? If you want to save about 3 or 4 hours of reading time, check out the quarterly State Of The Social Web Webinar. It looks like there are 6 complimentary tickets still… More»
Every few weeks, we put on an amazing webinar. Frequently we even ask METZ Clients to join in, because our clients are amazingly smart (and truly awesome) people. Most of the travel and hospitality industry is reading the writing on the wall that your travel or hospitality brand needs to correctly… More»
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
This is a continuation from yesterday’s post. Key #2: Integration, duh! You need to show that your brand is hip and connected with the social web (even if it’s not hip, it can be connected) in order to prove that your brand is (1) part of the conversation and sees (2) feedback… More»
Good job, your brand is at the point where it’s getting noticed on the social web. Hits are coming in to your destination web site. Your Attention metric is surging. Hold it. Don’t get over-excited. With growth comes negative reactions too. So what to do? It… More»
This is the first time I have ever run a re-print of a previous post, but in light of last night’s MySpace (Communications Decency Act) decision , I think this is worthwhile. This was a huge piece that I wrote one year ago about platform liability. ——- I love my [former] company’s… More»
Facebook prides itself on, and we the users, embrace it for its emphasis on privacy. We use the platform as, essentially, an online social directory, where we interact strictly with those who are in our existing networks. We have access to a lot of very detailed and personal information… More»
Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»
C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»
For our first anniversary, we’re throwing quite a party. And we have quite a darn good reason to. On June 19th at 8pm, METZ clients, partner program members and friends will come down to Citizen Space , where we’re setting up the place like an ’80s prom (The METZ High 1983… More»
I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»
There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to… More»
2009 has begun with a bang, and I’ve especially seen some great tutorials (most likely written over the long holiday break). Here’s a round-up of some of the great stuff I’ve come across in the last few weeks. While this linkage is not really appropriate for entry-level strategists, marketers who… More»
People often ask me what I listen to while I’m cranking out strategies, so here’s my list of albums that I typically listen to while cranking out client documents. These are truly the records that inspire big, passionate thinking, and ambitious, measurable strategies. Enjoy the linkage, and I hope that… More»
Even a lot of marketers outside of the travel industry think of drug companies or health insurance when they hear the phrase DMO. Don’t be confused: DMO is just an acronym for destination marketing organization, and in the last few months, they’ve been steadily emerging onto the social web, en… More»
After months of anticipation from the developer and social web community, Facebook Connect is slated to enter its heaviest launch phase in the next few weeks. This is the largest social graph integration ever launched, in terms of total users engaged. The larger content properties that are participating include Digg, Netflix,… More»
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