The Social Customer: More Roots, and a Promise

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Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. For the first entry, go here. While using social media and becoming a social customer is hardly an act of rebellion, at some point it was. My Yelp.com… More»

The Social Customer: Born of Punk Rock

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Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»

Dance On A Volcano Update

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So, the book proposal’s now in its final revision, and the chapter list is complete. This is my second book, and it’s about three times longer than There Is No Secret Sauce . The key difference between Volcano and Sauce is that the latter was written to convince brands to use… More»

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