The Social Customer: Born of Punk Rock

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Ed. note: This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. It’s possible that many of the readers of this book will understand how I grew up,… More»

Live-Streaming Options For Custom iPhone Apps, For Consumer Brands

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A few months ago, we worked on a really fun project for a Southern California sports brand with Vain Media, a great L.A.-based app development shop, run by Steven Schkolne.  Together, we researched a plan to get a client’s live sporting events on a streaming iPhone app. Since the project’s now live,… More»

7 reasons Why Salesforce Doesn't Really Work On The iPad

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Christina and I went down to the Apple store last week. Her PC laptop is dying – she’s after the MacBook air. Me, I’m just sick of carrying a laptop, period. I picked up a great Jack Spade bag in Venice (similar to this one ), and it’s big enough… More»

My Life, post-iPhone (and maybe, post-Apple)

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I think it all started when I started buying kombucha by the case, and eating a lot more vegetarian food. Then, I started reading that Anthony Keidis biography, Scar Tissue , on my Kindle. I just don’t think I really want or need my iPhone anymore. My iPhone broke about… More»

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Writing Your Social Strategy

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Ed. note: This is part of a series of excerpts…  

Choosing Your Social Management Team

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Ed. note: This is part of a series of excerpts…  

Social Media Strategy 101

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Metz Methodology Explained

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Ed. note: This is part of a series of excerpts…  

LocalsLikeUs's Neej Gore Breaks Down How Local Business Can Successfully Leverage SMS

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Yesterday, we ran the first part of an insightful 2-part…