Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 10: Seamless Customer Experience. Adam goes upscale with the service model. VIP EXPERIENCE (NUMBER 22) What Is… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment is the start of Chapter 10: Seamless Customer Experience. Adam discusses something every company wants to say… More»
Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. For any consumer brand, when it comes to social media strategy or Social Customer Management, there… More»
Maybe it’s not a goal that they’re pursuing, but I’m noticing that Southwest needs to do a few things to earn my NY-SF business. 1. Wi-fi, all the way If you can’t be working working all the way to your destination, then you might as well have been flying US Airways. 2.… More»
Social Media Links