How To Project The ROI For Marketing Lead Generation

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I had a wonderful conversation with my friend, international sales trainer Will Crist, from Sandler Training a few weeks ago on his radio show, Sales Lead Management Association Radio.

We chatted for the better part of an hour on how to Project The ROI For Marketing Lead Generation, especially when you're using social media.

You can download the entire mp3 here, or check out their page, and play it from the web.

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