A Very Cool Webinar: Reaching The Social Customer
We've got something really cool planned for you on Tuesday, November 29, 2011 at 9:00 AM Pacific, 10:00 AM Mountain, 11:00 AM Central, 12:00 PM.
It's a webinar called Reaching the Social Customer: New Tools, New Strategies.
You can register for it here.
Here's why you might want to check it out:
Today’s connected customer listens to the advice of influencers and peers, researches heavily online, and is increasingly controlling the buying cycle. Is your business struggling to identify, cultivate, and leverage this social customer? The age of the passive customer is over and the social customer’s voice is amplified more than ever. They are changing everything you thought you knew about your customer relationships, and your business must have strategies and tools in place to cultivate, aggregate, and leverage this new customer. Engaging with them is no longer optional; it is expected.
I'll join Marketo and Social Media Today as we discuss today's social customer and:
- New tools and strategies to communicate
- Why listening to customers is essential
- Sales intelligence to learn more the customer
- Engaging and retaining customers
- Customer-centric vs. customer service?
- The Use Cases for Social Customer Management
Panelists:
Jon Miller, VP of Marketing and co-founder, Marketo
Adam Metz, Author of Amazon #1 internet-marketing book The Social Customer, The social concept
Michael Lazerow, CEO, BuddyMedia
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