I used to have no money, too. It wasn’t that long ago. I’m 34 now, but when I was 28, back in 2006, I had, well, no money. When I started my life as a social media consultant, back in 2006, I was charging $40 per hour. (I mean, seriously, even if… More»
What I’m about to tell you is not shocking. It’s just simple math. Most social media consultants charge about $80-100 per hour. They then sell about 20 hours of their time per week, which means that they are “successful” by consulting standards. They then gross $7560 per month, or about $87.2k… More»
How Visible Are Your Conversations? Here’s another example on the visibility of the conversation when your brand manages the social customer. (See Table 3.1.) Let’s say you’re selling mobile phone service and an unhappy AT&T customer, who we’ll call Jane, is frustrated because her Apple iPhone contract ended in June 2010… More»
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