Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Adam… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment comes from Chapter 1: The Brand As A Social Object and the Business Case for Social CRM. Why… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment completes the book's introduction, invokes the (other) F-word, and sets the tone for what you can expect… More»
So, this website may or may not contain content that stomps all over someone else's copyright. Usually it does not. But, occasionally it does, until we take a moment to either properly give attribution or modify our content. The U.S. House's Stop Online Privacy Act (SOPA) and the Senate's Protect-IP Act allow… More»
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment takes a quick look at why this book had to be written, and why it's called The… More»
Ed. note: The following is a brief review of The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. This review comes from Kristy C. Cartier, who is Communications and Marketing Manager for the Association Management Group assigned to the Association of Hispanic Advertising… More»
Ed. note: This is the fifth in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. Today, Adam continues the themes of social strategy, media consumption, and what it means to consult about them. Since… More»
This is one of those articles that's hard for a guy like me to write, because I place so much value on professional detachment and vendor neutrality. But sometimes my enthusiasm for a company just boils over, and I have to share. I love InfusionSoft. There, I've said it. I've known the… More»
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