Why Your Brand Is Not Lady Gaga

Posted at 09:13AM • PermalinkNo Comments

It’s understandable. Lady Gaga is probably the biggest, most individual pop star in a generation (previous reference points are Prince, Madonna and Bowie). Maybe your brand has some good qualities, and wants to be like her. Maybe your brand is not selling any kind of “cool,” and doesn’t really care.… More»

Walgreens Prepping To Compete With Big Grocery Stores, Sell Fresh Food

Posted at 08:00AM in , PermalinkNo Comments

According to Bloomberg, it looks like Walgreen Co. is chatting up food manufacturers like Unilever, Nestle and Sara Lee – to white-label and also sell at Walgreens stores. “Everyone is time-starved and we have the most convenient 7,000 locations in the US,” Bryan Pugh, the company’s vice president of merchandising,… More»

Possibly The First iPad Commercial?

Posted at 08:59PM • Permalink2 Comments

From Techcrunch…..

Why 1200 Meeting Planners Want To Dance On A Volcano

Posted at 08:00AM in , , PermalinkNo Comments

Last Thursday, I gave my first double-Keynote, ever. I’ll spoke at Moscone West in San Francisco at Meeting Planners International’s (MPINCC) Annual Conference, Do The Hustle. I’m giving two talks, “Socializing the Sale: How to Never Cold-Call Again” and “Dance on a Volcano: How to Drive Millions in Revenue from… More»

Why Would You Want To Do Work In "Social Media" Today?

Posted at 08:31AM • PermalinkNo Comments

Three and a half years ago, when I began my first consulting firm, I just wanted to do it as an experiment, just to see if I could make money doing what I loved – advising brands on how to make money using social technologies. Mind, this was the old… More»

Why We're Getting Certified By Salesforce

Posted at 04:40PM in , PermalinkNo Comments

Yes, you read that right. Next week, I'm going down to Salesforce's San Mateo office for the week to take my "ADM201":http://www.google.com/url?sa=t&source=web&ct=res&cd=2&ved=0CBQQFjAB&url=http%3A%2F%2Fwww.salesforce.com%2Fassets%2Fpdf%2Fdatasheets%2FDS_ADM201.pdf&ei=j59US_DWOZOuswPA4MH-Bw&usg=AFQjCNFG5tV116Cvcs5rOE0-CPFvvHWGUw&sig2=es4WXjf9HBP0ldSj-dzRAQ training course and exam. The reason we're doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands.… More»

Making Money In The Gourmet Food Industry With Social Media

Posted at 11:06AM in , , PermalinkNo Comments

There was one vertical market that was a real bright spot in the recession last year - gourmet food. Although the '08-'09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really… More»

Interview: The Social Customer's Mark Lazen

Posted at 09:00AM in PermalinkNo Comments

While SocialMediaToday launched a couple of years ago, never before has there been a site or a portal/aggregator explicitly dedicated to improving the knowledge base on social customer relationship management. Although a few great blogs have tackled the subject (Chris Carfi’s Social Customer Manifesto comes to mind as… More»

The social concept Partners With Top Provider of Facebook Pages to Create Value for Clients in 2010

Posted at 08:59AM in PermalinkNo Comments

*Socialbees, a Seattle-Based Facebook Services Firm, Becomes Exclusive Partner for the social concept Clients' Implementations on Facebook* SAN FRANCISCO, CA -- (Marketwire - January 19, 2010) - the social concept, the leading social customer management and social media strategy consulting firm for consumer brands, announced that it is forming… More»

Awesome WEBINAR 1/28: The Future of Customer Service

Posted at 10:23AM in , PermalinkNo Comments

Although the social concept doesn't have any webinars scheduled until March, there's a great one coming up late next week. (I'll be in meetings with Salesforce all week, but I'm definitely going to sneak out for this one!) "The Social Customer":http://thesocialcustomer.com/ is presenting a webinar on The… More»

Search the Blog Archives

Recent Articles

My Social Sales Tools

Posted at 03:10PM • PermalinkNo Comments

I did a talk earlier this week at SVForum in…  

C2C? What Social Software Solution Extole Is Doing Right

Posted at 09:53AM • PermalinkNo Comments

I’ve been briefed by about 80 social software companies in…  

Privacy Policy

Posted at 01:48PM • PermalinkNo Comments

Since we’re now sometimes giving away webinars, presentations and audio…  

Metzbox Functionality

Posted at 12:12PM • PermalinkNo Comments

We’ve received a four emails lately regarding the MetzBox functionality…  

Automating Your Webinar Sign-Up & How To Get People To SKIP Your Webinars And Still Love You

Posted at 12:53PM in , , , PermalinkNo Comments

I had a great support call yesterday with Maurice Colon…