We here at the social concept would not be the same bunch of crazy, smart free-thinkers without the influence of Jim Henson's Muppets. As we take a day (and take a break to give thanks), let's all remember to unplug, have fun, be silly and remember what (and… More»
Last week was a big week on the social web, especially for large consumer brands. Last Friday, 72 hours after the announcement of Salesforce’s groundbreaking "Chatter":http://thesocialconcept.com/metzmash/salesforce-launches-chatter-full-scale-social-media-for-smbenterprise product (in-house social customer management for SMB/enterprise), Twitter COO Dick Costolo "announced":http://scobleizer.com/2009/11/20/twitter-to-turn-on-advertising-you-will-love-heres-how-supertweet/ that Twitter will turn on an advertising model. According to "TechCrunch":http://www.techcrunch.com/2009/11/20/twitter-ads/… More»
I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»
If Pink Floyd ran an enterprise software company, it would be Salesforce. If Pink Floyd’s crazed fans ran a social sales and customer service platform, it probably look something like Salesforce Chatter. At about 11:30 a.m. this morning, Salesforce founder and CEO Marc Benioff announced Chatter, a social collaboration platform.… More»
Here’s a solid mix of analysts, bloggers, brands, and software stakeholders that we’ve been jamming with on Twitter since the Dreamforce Conference began yesterday. Follow them to stay on top of all of the killer sessions and meetings at the conference. 1. DestinationCRM 2. thekenyeung 3. marcbenioff 4. lager 5. marcusnelson 6. rgreenburg 7. Chili_The_Dog (My neighbor… More»
It's a bold claim, I know. The social concept is the Def Leppard of management consulting. Say what you will. You know it's true. We have substantiated four points below to demonstrate how we have achieved competency at this level of "rock". It hit me a few nights ago… More»
If you want to shadow me and basically attend every session that I attend at the Salesforce Dreamforce conference, my itinerary is here . Expect a ton of courses on social media integration and computer telephony integration (CTI), aimed squarely at consumer brands.
This is the third in a series of posts, Coffee Table, where we interview top marketing and operations executives about what books, publications and blogs they’re reading, especially in relation to shaping the management of the social customer. Today, we chat with Joe Rosenthal, Sr. Director of Digital Content at… More»
We’re heading to the "Supernova Conference":http://supernovahub.com/ on December 1-3 and would love for you to join us! If you've never been to this show before, this is the year to check it out - the discount code METZ should also give you a $200 discount, which never hurts. … More»
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