About five weeks ago, Jeremiah Owyang and the team at Forrester Research published a report recommending that companies organize their social technologies in a “hub and spoke” model. This post attempts to merge that strategic recommendation with the best practices of systems theory. The Hub & Spoke methodology advocates a… More»
We don’t usually get asked to speak at real estate conferences. The reason for this is simple. My firm is a strategic consulting firm that helps management teams transition social technologies into their brands marketing and operations functions. There aren’t a lot of real estate brands that have fully embraced… More»
In my last post , I mentioned how I especially liked the techniques of embracing press negativity while bringing in new and/or “offline” (inactives ) users and customers. For some reason that struck a chord with many readers and I received numerous questions and requests for more ideas on… More»
I know, I know. It seems like our clients blow my mind every day. But it really happens when we work together to break new ground and drive engagement on the social web. Chris Clark , the Director of Marketing at the San Francisco Convention & Visitor’s Bureau, made… More»
Yesterday, some really crummy hackers got into the personal accounts of some of the Twitter founders. PR Week’s Aarti Shah (SF Bureau Chief) gave us a ring to talk about it. The scoop is here , and she also got the chance to check in with some real cool… More»
Why search all of the blogs to figure out how big and wide the social web really is? If you want to save about 3 or 4 hours of reading time, check out the quarterly State Of The Social Web Webinar. It looks like there are 6 complimentary tickets still… More»
Every few weeks, we put on an amazing webinar. Frequently we even ask METZ Clients to join in, because our clients are amazingly smart (and truly awesome) people. Most of the travel and hospitality industry is reading the writing on the wall that your travel or hospitality brand needs to correctly… More»
So, your brand is ready to begin strategic planning for a successful social web implementation, and you’re unsure who will be the best fit for you? Should you be looking for a strategic consultant or a social media/PR agency? Here are some key evaluation criteria to note and to take into account… More»
Guest posted by Eric Schubert I’ll admit it: I’m a skeptic when it comes to the power of the social web. However, Adam has challenged me to utilize social web strategies to raise money for a charity, and I’ve taken the bait. Let’s prove my skepticism wrong. First go to this… More»
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
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