Adam Metz

Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web.

Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.

His strategic methodology merges classic management consulting with top-tier social technology research and social media marketing, combining 1970s and 1980s consulting standards like Flawless Consulting and The Fifth Discipline, with best practices as recommended by top analyst firms like Forrester and Gartner.

He specializes in social media marketing, social technology change management, social customer relationship management (social CRM), and enterprise resource planning system integrations for awesome consumer brands and loves lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.

The Social Concept’s team of strategy associates devises social web strategies with clients and assists clients with market research, product development, business development and strategic alliance development.

Metz has consulted with over 65 consumer and tech brands, including Hershey’s Chocolate, Nestle/Waggin’ Train Pet Food, Wente Vineyards (top 30 winery) Pirate’s Booty, MBT Shoes, Obama Girl (Barely Political), Passport Hotels, Hollywood Park Racetrack, The San Francisco Convention and Visitor’s Bureau, Sonoma County, Mighty Leaf Tea, Timbuk2 bags, and dozens of others. Adam Metz also worked on the first social media program for Pulitzer-Prize winning author Thomas Friedman.

Metz has lectured at the University of California, Berkeley, the University of Washington, and University of California, Santa Cruz, San Francisco State University, and has given keynote talks at numerous conferences and associations including the Minnesota Chapter of the American Marketing Association, the San Francisco Chamber of Commerce, the Western Association of Convention & Visitors Bureau Technology Conference, the Tri-Valley Convention & Visitor’s Bureau Annual Marketing Conference, and the Hospitality Sales & Marketing Association. He has also participated in dozens of technology conference panels on social web strategy and consumer and lifestyle brand strategy. 

Team Members

Adam Metz

Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web.

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